I love VIP for a bunch of reasons: 1) you meet great people including speakers 2) the ease of access and wait times are reduced 3) your lunch and dinner is provided not to mention you don’t have to wait in line for coffee 4) every year the VIP lounge has amazing swag for attendees 5) it really feels like a VIP experience. Here’s what I have learned over the years in my business, when I invest more in experiences, my network grows in significant and special ways. I’ve never bought a VIP ticket and wished I had bought something less than. The quality of people who are willing to invest more tend to also show up differently and that in itself makes the networking and community aspect special to me.
- Lisa Larter